Polaris Industries Inc. has announced a minority investment in Brammo, an Ashland, Ore.-based maker of electric motorcycles. By investing in Brammo, Polaris obtains access to its proprietary electric vehicle powertrain technology, as well as exposure to the electric motorcycle market.
“We are excited to advance our electric vehicle capability by establishing Polaris as a business partner and part owner of Brammo, one of the most innovative and aggressive companies we have found in the electric motorcycle space,” says Scott Wine, Polaris CEO. “Our companies share a passion for performance, and we look forward to exploiting the numerous opportunities created by pairing Brammo’s industry-leading electric powertrain technology with Polaris’ vast array of market-leading powersports products. This is a small, but important, investment for Polaris in an electric vehicle market that we feel is poised for significant growth.”
Founded in 2002, Brammo currently offers the Enertia line of motorcycles, capable of speeds in excess of 60 mph and claimed ranges up to 80 miles on a single charge. Brammo plans to expand its product line to include high-performance sport motorcycles capable of more than 100 miles on a single charge, as well as a full line of entry- to high-performance dirt and dual-sport motorcycles.
“We have always been impressed with Polaris’ leadership within the powersports industry. Polaris is a company founded on innovation and quality and, as such, their decision to partner with Brammo is a resounding endorsement of our technology,” says Brammo CEO and founder Craig Bramscher. “This is a terrific scenario for Brammo’s customers, as we bring Polaris’ legendary engineering, manufacturing, and customer service expertise to bear on our products.”
In addition to potentially utilizing Brammo technology in its own products, Polaris will collaborate with Brammo to grow its core business.
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2011 Brammo Enertia Plus Preview (Motorcycle.com)
2010 Brammo Enertia Review (Motorcycle.com)