BRP has announced that it is moving the assembly of Sea-Doo personal watercraft from its Valcourt, Quebec facility to a new plant in Mexico. The new plant will also handle production of engines currently being manufactured in Juárez, allowing for increased production capacity in Juárez for Can-Am ATVs and side-by-side vehicles. Finally, BRP will assign North American distribution of its parts, accessories and clothing (PAC) to a logistics provider. These changes will affect approximately 500 employees.
“Building a global multi-market business is an ongoing process. To remain a market leader, BRP needs to constantly challenge itself and adapt to change,” says José Boisjoli, president and CEO. “This is not the first time that we change things at BRP; nor will it be the last. While we remain very much committed to our heritage and roots in Valcourt, we must become more flexible to leverage our growth opportunities.”