The country’s most popular ATV motocross series, the AMA ATV Motocross Championship, has picked up Mtn. Dew as a new title sponsor for the 2013 season.

“We’re very excited to have Mtn. Dew as the title sponsor of ATVMX this season,” says Series Director, Dean VanLeeuwen. “Mtn. Dew is one of the biggest names in its industry and we couldn’t be more pleased to have them on board to bring a whole new degree of exposure to the sport of ATV motocross racing.”

As a part of Mtn. Dew’s partnership with the ATV national series, the “Dew it Here” Fan Zone will be set up at all 10 rounds, which will house cold Mtn. Dew products during both AMA Pro motos, while showing live timing and scoring on the Mountain Monitor.

“We are extremely excited for Mtn. Dew to be such an integral part of the ATV motocross national series in 2013,” says Rich Gillette. “We’re hoping to capitalize on Mtn. Dew’s brand awareness and recognition in order to bring notoriety to our sport and further expose ATVMX outside of the industry.”

The 10-round national series kicks off March 23 at Aonia Pass MX in Washington, Ga. For more information on the series, visit www.atvmotocross.com.

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