During its national dealer meeting last week in Las Vegas, Yamaha held a charity auction to raise money to benefit the Feed the Children Oklahoma Relief Fund.
Feed the Children is one of Yamaha Motor Corporation’s official corporate charities. Due to the recent tragic events in Oklahama, Yamaha auctioned off racing memorabilia, including helmets, leathers, gloves, autographed racing bodywork and more to attending dealers. The auction raised $60,000, all of which will go to the relief fund.
“Yamaha is proud to support the Feed the Children Oklahoma Relief Fund, and honored to work with such a great network of dealers who are ready and willing to help those in need,” says Bob Starr, general manager of national communications for Yamaha Motor Corporation, U.S.A. “Yamaha dealers are huge racing fans, and they generously opened their wallets to bid on some very special memorabilia – all with a focus on helping provide relief to the victims of the terrible devastation that resulted from the tornadoes in Oklahoma.”
Yamaha has worked with Feed the Children for more than 10 years raising several hundred thousand dollars and feeding tens of thousands of children. Feed the Children is an international and non-profit relief organization that delivers food, medicine, clothing and other necessities to individuals, children and families who lack those essentials.