Yamaha was awarded the 2015 FinOvation Award from Farm Industry News magazine for its Viking VI Side-by-Side Utility vehicle. The FinOvation Award is designed to celebrate the spirit of innovation and recognize new products that have received the most interest from Farm Industry News readers.
This is the second consecutive year Yamaha has received the award. In 2014, the premier Viking model that introduced the first true three-person seating capacity in a SxS vehicle earned a FinOvation Award.
“We’re honored to receive the FinOvation award for a second consecutive year,” says Steve Nessl, ATV/SxS marketing manager, Yamaha Motor Corporation. “It’s especially rewarding to know the award is based on positive responses from people who rely so heavily on their utility vehicles for day-to-day toughness, durability and performance in the field.” Nessl accepted the award on behalf of Yamaha at the 50th Annual National Farm Machinery Show in Louisville.
In its report announcing the 2015 FinOvation Award winners, Farm Industry News wrote, “Yamaha made a statement with the new Viking side-by-side. This machine offers six-person seating, more room for cargo and has a number of convenience features, including electronic power steering and differential lock.”
“We know farmers and ranchers demand the hardest-working and most dependable equipment for use on their operations,” says Nessl. “It’s rewarding to know the Viking models have earned their stamp of approval.
“With the introduction of the Wolverine R-Spec, Yamaha is furthering its position in the growing multipurpose SxS segment of the off-road business.”