Every year, the Bizrate Circle of Excellence Award is bestowed upon online retailers who meet a high standard of customer service. Rocky Mountain ATV/MC is pleased to announce that it has not only received this award for the sixth time but has also been granted the more prestigious Platinum Circle of Excellence Award for the fourth consecutive year.

Rocky Mountain ATV/MC is the premier online retailer for parts, accessories, gear, tires and tools for dirt bikes, ATVs, UTVs, dual sport / adventure bikes and street motorcycles. Now in its 31st year, the company is well known for its customer-centric programs:

  • Quick Cash (an RM Cash program), which rewards customers with store credit for most purchases they make
  • Price Change Rebates (an RM Cash program), which provides customers with store credit for previously purchased products that lower in price within a certain period of time
  • EZ Returns, a fast and hassle-free returns process
  • Free 3-day shipping on orders over $75
  • Fit-guarantee apparel exchange
  • Price match guarantee

Bizrate Insights gathers consumer data for thousands of participating online retailers via opt-in surveys for customers at the point of sale and after product delivery. This information provides valuable feedback for retailers, but Bizrate also publicly displays ratings for a variety of customer-focused metrics. The Circle of Excellence Award is provided to those retailers who earn significantly higher scores for seven major indicators:

  • Overall satisfaction
  • Product selection
  • Ease of finding products
  • Likelihood to purchase again
  • Expectations of product met
  • On-time delivery
  • Satisfaction with customer support

In 2016, only 5.8% of eligible retailers met these stringent requirements. The Platinum Circle of Excellence Award takes this a step further and is only provided to retailers who score at least 9.0 (out of 10.0) in all seven of these indicators. These retailers – only 2.7% of retailers who choose to work with Bizrate – are the cream of the crop when it comes to an online shopping experience.

“We put a lot of effort into making our customers happy,” said Dan Thomas, CEO and Founder of Rocky Mountain ATV/MC. “We’re glad to see customer satisfaction levels consistently high – something we see in our day-to-day operations as well as through this yearly award. We look forward to many more years of providing our customers with excellent service.”

Rocky Mountain ATV/MC is the highest-rated retailer that serves the off-road powersports market to receive the Bizrate Circle of Excellence Award. The full Bizrate ratings for Rocky Mountain ATV/MC can be viewed here.



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