Kawasaki has announced a unique tie-in with “The Lone Ranger,” a Disney/Jerry Bruckheimer Films production set for national release on July 3 that will see numerous vehicles given away to lucky fans. Kawasaki will use this new reimagining of the popular story to help carry product messages for its off-road motorcycles, four-wheel vehicles and street motorcycles.

Concentrating on a “Live the Legend” campaign line, Kawasaki’s effort is heavily oriented to video creations depicting a transition from the Gore Verbinski-directed film to scenes of modern day adventurers with the company’s Teryx4 Side x Side, KX motocross, and Ninja sportbike products. The action-oriented “Live the Legend” video appears on KawasakiTV’s YouTube channel.

Similar materials featuring the film’s stars, Johnny Depp and Armie Hammer, are also slated to appear in more than 1,000 Kawasaki dealerships around the country. Dealers will also be a core component of Kawasaki’s “Live the Legend Adventure” sweepstakes, which will invite consumers to text entries for a chance to win various products inspired by “The Lone Ranger.” The sweepstakes will also include film promotional partner, the Utah Office of Tourism.

A Kawasaki Teryx4 in front of a Moore, Oklahoma fire hall.

To help aid in the recovery from the devastating tornado that hit Moore, Newcastle and Oklahoma City, Okla., Kawasaki is donating ten new Kawasaki Mule 4010 Trans4x4 Diesel and Teryx4 750 4×4 four-passenger utility vehicles. Local governments, police and fire agencies working on relief efforts in the region will be receiving the vehicles.

“The devastation inflicted on the Oklahoma City area by this massively destructive tornado is not going to be repaired overnight, and the team at Kawasaki wants to help in any way we can,” says Tak Teranishi, Kawasaki’s president. “These vehicles are being provided immediately, to help public safety workers clear debris, patrol affected areas, assist families in the clean-up and repair of their homes, and to aid small business owners in their quests to reopen their businesses.”

Damage in Oklahoma has been immense.

Kawasaki also opened its donation-matching program for contributions by employees at all of its U.S. facilities. The company will match all individual donations from $30 to $500 made to the Red Cross and other non-profit relief organizations.

The Kawasaki Mule is ideal for infrastructure projects and emergency response. Used by police, fire and EMT departments across the country as well as by construction workers and public utilities crews, the versatility of these lightweight, four-wheeled vehicles is coupled to their unique ability to traverse rugged terrain, such as the debris from this natural disaster. They are easily able to reach hard-hit areas where traditional vehicles might struggle.

Kawasaki has teamed up with Professional Bull Riders (PBR) star J.B. Mauney to give away a brand new Kawasaki Teryx4 750 4×4 EPS side-by-side.

Fans who want a chance to win their own Teryx4 can simply text KAWASAKITERYX4 to 868727. Winners will be selected at random and announced on or about May 14, 2013. For eligibility and complete details, visit http://m.kawasaki.com/PBR during the sweepstakes period.

“Kawasaki couldn’t be more proud to be associated with the PBR and the toughest bull rider on the planet J.B. Mauney, ” says Chris Brull, Kawasaki marketing director. “We are looking forward to giving one lucky PBR fan a chance to experience the extreme excitement and capability of a Teryx4 just like our friend J.B. Mauney.”

“I choose to ride only the toughest bulls in the PBR, and I’m just as serious when it comes to having fun with my friends and family outdoors,” says Mauney. “That’s why I love my Teryx4!”

Knowing ATV and UTV owners often like to dress out their four-wheeled friends, Kawasaki offers a wide selection of parts and accessories to fit its machines. For September, Kawasaki is featuring front and rear Cargo Boxes, Headlight Guards, Seat Covers, and Bed Liners.

Brute Force 750 and 650 Cargo Boxes

If you’re looking for some extra storage space on your Brute Force ATV, consider Kawasaki’s front and rear cargo boxes. Built using high strength Polyethylene material with UV stabilizers to fight against fading, these boxes feature rubber sealed lids to keep out dust and water. Each box comes with two lockable latches and bolts solidly into place on your Brute Force ATV. The front cargo box retails for $183.95, while the rear is available for $224.95.

Knowing that the only thing better than a new ATV or UTV is a free one, Kawasaki is giving away three of them.

Kawasaki is the Official ATV and Side x Side sponsor of the Professional Bull Riders (PBR) Built Ford Tough Series and is providing fans with an opportunity to win one of three Kawasaki off-road vehicles.

The Win-My-Ride promotion grand prize is a Kawasaki Mule 4010, while the second place winner will take home a Brute Force 750 4x4i EPS and third place will receive a Brute Force 300. The three winners will be selected at random and announced after the PBR Built Ford Tough Series World Finals in November, 2012.

PBR fans can participate for the opportunity to win one of the Kawasaki vehicles by texting WINMYRIDE to 868727.