BRP’s Can-Am ATV and Side-by-Side contingency program for 2014 is worth $1.4 million. Regional and national racers competing with Can-Am ATVs and Side-by-Side vehicles in the United States and Canada are eligible for a cash payout through the program for the 2014 calendar year of racing.
“Racing has always played a key role in the composition of Can-Am DNA. By offering an industry-leading contingency program, along with our unmatched amateur support program, BRP has added incentive to those Can-Am owners who choose to race with our products,” says Jeff Leclerc, Racing Project Leader, Can-Am. “These racer-influenced programs serve to reward dedicated product enthusiasts for their brand loyalty and also support them in their pursuit of success on the track. Ultimately, it’s a win-win, as we fully understand that racing has made integral contributions to product refinement and innovation at BRP.”