Polaris made a presentation to its investors earlier this month, which contained some stunning claims.
Riding the success of its Ranger and RZR side-by-sides, Polaris’ presentation shows it has a significant North American market share advantage over any of its competitors. While no direct comparative numbers were provided in the presentation, Polaris did include one graphic which showed its rise in market share from 2005 through 2012.
According to this graphic, in 2005 Polaris was just behind Yamaha in third place with Honda in front by a comfortable margin. By 2008 Polaris and Honda were neck and neck, but Polaris was only beginning its ascent. The graphic seems to imply that in 2012 Polaris sold about twice as many models as any other manufacturer. Of course, this should be taken with a grain of salt as side-by-side data for Polaris competitors is only an estimate. Regardless, while Honda and Yamaha are shown to have dipped significantly since the recession started, Polaris has gotten much, much stronger.