While the Polaris Ranger family is best known as work-oriented, Polaris may be trying to change that view with its newest addition – the Ranger XP 900 Deluxe. With this Ranger, Polaris is hoping to appeal to consumers looking for a UTV that can work and play.
Polaris continued its torrid sales pace in the first quarter of 2013 with net sales of $745.9 million, an increase of eleven percent from last year’s first quarter sales of $673.8 million.
“We are pleased that consumers and enthusiasts around the world continued to make Polaris their brand and product of choice during the first quarter of 2013. While Off-Road Vehicles (“ORVs”) and motorcycles faced challenging 2012 comparisons, we were again able to outpace the industry and increase market share in both product lines,” says Scott Wide, Polaris’ chairman and CEO. “Our snowmobile business also generated strong retail sales and market share growth during the first quarter.
“During the quarter, we also launched the highly anticipated Polaris Brutus and Bobcat utility vehicles, co-developed with Bobcat. We are pleased with the vehicles’ performance and the initial market reaction from dealers and customers has been positive. Shipments to both the Bobcat and Polaris’ new commercial channels will begin in April.”
Over the past year Polaris has partnered with the Wounded Warrior Project and given away three RZR XP 900s to wounded veterans and donated an additional $154,125 to the organization. That generosity continued in December when Polaris gave away a new Ranger XP 900 and a hunting trip of a lifetime to another wounded veteran.
In conjunction with The Wounded Warrior Project, Polaris awarded Kevin McMahon the winner of “The Wounded Warrior Project Polaris Hunt Like A Pro and With One Sweepstakes.” McMahon took home the aforementioned Ranger XP 900 and was treated to a pheasant hunting trip with his son, his friend and his friend’s son to South Dakota with legendary outdoorsman, Babe Winkleman.
One of more than 3,800 entries in the sweepstakes, McMahon joined the United States Marine Corps in 1980. He retired from active military service in 2011 after more than 30 years of serving his country.
Click here for more information about the winner and the hunting trip.