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    Yamaha OHV Access Initiative

    Yamaha Motor Corp., U.S.A. has contributed more than $40,000 in cash and equipment to five local riding groups to support OHV access in their respective areas.

    The awards – part of Yamaha’s Outdoor Access Initiative third quarter funding cycle of GRANTs (Guaranteeing Responsible Access to our Nation’s Trails) – coincided with the company’s participation at the 87th National Future Farmers of America (NFFA) Convention and Expo in October, where Yamaha promoted safe, responsible ATV and Side-by-Side vehicle use to future farmers.

    “The National FFA convention is a terrific opportunity to discuss the importance of safe and responsible riding habits for all uses of off-highway vehicles, whether recreational or as farming equipment,” says Steve Nessl, Yamaha ATV and SxS group marketing manager. “The expanded platform of the Yamaha Outdoor Access Initiative has increased its importance as a vehicle for reaching out to OHV users within the greater outdoor recreation community.”

    2014 Yamaha Viking EPS Review

    Yamaha’s multifaceted support of the NFFA and its members includes Yamaha’s annual sponsorship of the National Agricultural Proficiency Award for Outdoor Recreation. This year’s Proficiency Award was given to Garret Eugene Leeds of Ohio for developing outdoor recreational activities as an income-producing enterprise on his uncle’s farm that improved marketing abilities and social media exposure.

    Yamaha also partnered with the Specialty Vehicle Institute of America (SVIA) for its booth activities that taught hands-on safety lessons with an ATV simulator, gave away a custom painted NFFA helmet, and ran a Viking giveaway promotion to NFFA Alumni to encourage their participation and future involvement in safety training for their chapters.

    “Yamaha has been proactive in promoting responsible messages to National FFA members and alumni,” said National FFA Alumni Promotional Program Manager Jada Buchanan. “NFFA Alumni members all around the country were thrilled to hear about Yamaha’s Viking promotion, and the NFFA applauds the company’s efforts to support the future of agriculture.”

    NFFA alumna Kaitlyn Benjamin of Massachusetts was the lucky winner of the Viking drawing.

    “When the FFA Alumni Association notified me that I was one in five recipients to win the Yamaha Viking SxS, I was ecstatic. I never thought I would really win. I was simply thrilled to know I had a chance,” says Benjamin. “Winning this Yamaha will be a huge asset to the family farm, where it can take 10 or more minutes to reach the outer borders. This SxS vehicle will surely be put to good use, and I’m so happy to have received such an amazing gift from the FFA Alumni Association and Yamaha.”

    The third quarter Yamaha Outdoor Access Initiative GRANT recipients are:
    • Aroostook Riders ATV Club, Maine
    • Coastal Off-Road Riders Association (CORRA), South Carolina
    • Mountwood Park ATV Adventures, West Virginia
    • Rice Creek Trail Association, Minnesota
    • Vermont ATV Sportsman’s Association (VASA)

    The projects awarded GRANTs support the program’s dedication to safe, responsible riding and open sustainable access to land, trails and riding areas for OHV users. Yamaha continues to seek qualified projects and applications at local, state and federal levels. The current Outdoor Access Initiative GRANT application form and guidelines are available online at www.yamahaoutdooraccess.com.

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      Yamaha OHV Access Initiative

      Yamaha Motor Corp., U.S.A., awarded more than $290,000 in 2013 through its Access Initiative providing critical funding to OHV communities, riding groups and land managers across the United States.

      Yamaha’s Guaranteeing Responsible Access to our Nation’s Trails (GRANTs) are designed to support the program’s mission of safe, responsible riding and open, sustainable OHV access to trails and riding areas nationwide since 2008.

      Highlights from the 2013 GRANT year include:
      • Yamaha’s Access Initiative was recognized for its achievements and contributions to the motorized recreation community with prestigious awards from American Trails and the National OHV Conservation Council.
      • Twenty four projects were funded, bringing the OHV Access Initiative’s total to more than 215 and $2.3 million since its inception in 2008.
      • To date, 38 states across the country boast GRANT-funded projects.
      • Productive partnerships were forged and strengthened with national leadership in OHV recreation, land management and outdoor enthusiasts including Off Road Business Association, National FFA, Outdoor Life’s Open Country and Tread Lightly! to expand the message of responsible use and sustainable access for OHV riders.
      • Yamaha employees personally took on the principles of the Access Initiative dedicating more than 300 man hours in 2013 to trail and forest restoration efforts in the San Bernardino National Forest.

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        Yamaha OHV Access Initiative

        Yamaha has approved more than $85,000 through its OHV Access Initiative in the first quarter of to organizations across the country.

        “Yamaha has approved new GRANTs (Guaranteeing Responsible Access to our Nation’s Trails) to support organizations that span the country, from California to Vermont, serving the mission to promote safe, responsible riding and open, sustainable riding areas,” says Steve Nessl, Yamaha ATV and SxS marketing manager. “Yamaha’s reach through the OHV Access Initiative is national, but the heart of the program resides in the local communities that enjoy increased family fun and economic development through safe, responsible OHV access.”

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          Yamaha's National Trails Award

          American Trails has given Yamaha its 2013 National Trails Corporate Award in recognition of its significant, sustained service to trails planning, implementation and recreation across the country.

          The Yamaha OHV Access Initiative GRANT program recently celebrated its fifth anniversary in funding projects serving the diverse needs of the OHV community. To date, Yamaha has awarded more than 200 GRANTs and more than $2 million in funding and equipment in pursuit of the program’s mission of promoting safe, responsible riding and open, sustainable access.

          “Yamaha is truly honored to be recognized by and to have received an award from American Trails,” says Mike Martinez, general manager, Yamaha ATV and SxS division. “The goals and mission of Yamaha’s OHV Access Initiative are the blueprint for the work that has been accomplished via the program. It is exciting to see the efforts of all involved recognized by an organization committed to trails on a national level. Yamaha shares this award with the more than 200 individual GRANT recipients across the country.”

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            Yamaha OHV Access Iniative LogoYamaha has announced that its OHV Access Initiative is celebrating is fifth anniversary. Launched in January, 2008, the program has funded the ever growing and diverse needs of the OHV community in support of its mission of promoting safe, responsible riding and open, sustainable access to riding areas.

            A few of the highlights of the past five years include:
            • 200 GRANTs (Guaranteeing Responsible Access to our Nation’s Trails) and more than $2 million in funding and equipment in pursuit of the program’s mission.
            • GRANT-funded projects in 37 of 50 states. The GRANT tracker map showcases the program’s cross-country appeal and highlights future opportunities for underrepresented areas.
            • Yamaha employees have personally embraced the tenets of OHV Access Initiative, putting in more than 1,500 volunteer man-hours planting trees, clearing trails and supporting restoration efforts on company-adopted trails in the San Bernardino National Forest.
            • A new address, www.yamahaohvaccess.com is where you can download our application and submission guidelines and find our calendar of deadlines.

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