Bombardier Recreational Products (BRP) Can-Am will return as title sponsor for the 2008 Grand National Cross Country (GNCC) Series. Can-Am made its debut as GNCC title sponsor in 2007.
“Can-Am really helped take the GNCC Series up a notch last year,” says GNCC Trail Boss Jeff Russell. “They supported us on the track and off, providing great machines and equipment for our staff and building a variety of fun promotions for our fans, like demo rides. They also help fund our GNCC TV program on Versus. We’re really thankful for everything they have done to aid in the Series’ growth.”
Can-Am was eager to rejoin the GNCC Series.
“GNCC racing brings not only racers together in the spirit of competition, but friends and families together as well,” says Bernard Guy, ATV marketing director at BRP. “We are in the business of fun, and see the GNCC Series as a way to give back to those who embrace the lifestyle of off-road recreation.”
Can-Am will outfit the entire GNCC track crew with Outlander ATVs to assist in course design, maintenance and patrol. Free riding demos will be hosted by Can-Am at several events throughout the season.
“Our customers, just like GNCC faithful, are enthusiasts and we enjoy the opportunity to support this gathering,” says Guy.
The 2008 Can-Am Grand National Cross Country Series kicks off with the Triton in Melbourne, Fla. on March 1 to 4.
Produced by Racer Productions, the 13-round Can-Am GNCC Series has been run since 1973. Races last nearly three hours and field as many as 1,800 riders through tracks ranging from eight to 12 miles in length.
GNCC Racing will air weekly television shows on the Versus network starting Aug. 2.