Can-Am has signed on as the title sponsor of the 13-stop Grand National Cross Country series for another three years.

“Our relationship with GNCC racing is quite important for BRP,” says Yves Leduc, vice president and general manager, North American division for BRP. “BRP’s Can-Am ATV brand conveys a strong performance and passion message in the off-road world and we see both those attributes out on the race course at each Grand National Cross Country Series event. We are excited to continue to be a part of the GNCC racer community.”

GNCC racing has seen exceptional growth in both the number of racer entries and fan base during the past three years with the Can-Am title sponsorship. From the opening round in Florida to the concluding race in Indiana, race fans and racers actively support the series.

“The past three years have seen unprecedented growth in our sport due in large part to our relationship with BRP and the Can-Am team,” says Jeff Russell, GNCC trail boss. “Can-Am sponsorship enables us to continue to invest in our series. Our team has come to depend on BRP’s Can-Am ATVs to build and navigate the course; they are GNCC tested for sure.”

Along with the renewal of BRP’s sponsorship through its Can-Am brand, several new additions will be made to the GNCC Sponsor Village as part of this new agreement. A Can-Am Zone – where fans and racers can get information and an up-close view of several Can-Am products – will be available at each of the 13 rounds. Can-Am also becomes the feature sponsor of GNCC Live Timing and Scoring over the Internet. Finally, Can-Am remains the title sponsor of the Can-Am Unadilla GNCC event held in New Berlin, N.Y. and will continue to support RacerTV.

“We are so fortunate to have a title sponsor that understands the value of having a solid television broadcast schedule like Can-Am,” says Jason Hooper, producer of RacerTV. “Without Can-Am, it would be nearly impossible to get the series on a network of caliber like VERSUS and into over 50 million homes across the U.S.”

In the GNCC Can-Am Zone and a few other select events this year, fans will have an opportunity to win a 2010 Can-Am Outlander 800R EFI XT ATV given away by Racer Productions. Fans will soon be able to register online as well, by participating in a GNCC survey.

The lucky winner will be announced on October 24 during the victory ceremony at the Amsoil Ironman GNCC, the final round of the 2010 Can-Am GNCC Racing Series.

The 2010 Can-Am Grand National Cross Country Series kicks off this weekend as part of Daytona Bike Week at the Westgate River Ranch Resort in River Ranch, Fla., with the Parts Unlimited River Ranch GNCC. ATVs race on Sunday, February 28, and dirt bikes race on Tuesday, March 2.



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