Kymco USA has announced that it will offer a sales training program to all Kymco dealers, with incentives including a free scooter for the first 25 dealers who have two salespeople successfully complete the course.

“It is well known that companies willing to invest during tough times usually come back even stronger when the economy improves,” says Steve Lazoff, director of sales for Kymco USA. “Offering this quality training course, with financial incentives for completion, is one more way we are going the extra mile to support our dealers.”

The training package was developed by The Glenn Roller Institute in Scottsdale, Ariz. Roller developed his sales training package after videotaping and studying motorsports sales people as they interacted with customers. The research alone took 8 months.

The program is targeted directly at the person on the dealer floor. No travel is required. Students complete online exercises for review and with an investment of about 30-40 minutes per day and can graduate in about six weeks. Glenn Roller’s book, The Seven Evolutionary Levels to Profound Selling, serves as the foundation of the course.

“Consumers are more price conscious than ever,” Roller says. “Older methods of selling aren’t working these days. Our goal is to help the KYMCO sales person shift to the new buying pattern that consumers are presenting.”

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