NASCAR driver to help with product development and marketing
Polaris has entered into a marketing and product development agreement with NASCAR driver and three-time Baja 1000 Trophy Truck winner Robby Gordon.
Part of the three-year agreement includes Gordon providing insight on future products and promoting Polaris’ Ranger RZR side-by-sides. According to Polaris, Gordon’s knowledge of off-road vehicles, from a racing perspective and through his product development experience gained from building his own trophy trucks and accessories with his company, Robby Gordon Off-Road, will be a valuable asset in creating and promoting new Ranger RZR side-by-sides and accessories.
“I am very excited to be involved with Polaris. They are the leading American manufacturer in consumer off-road vehicles. The Ranger RZR and the Ranger have set the standard in side-by-side vehicles. At Robby Gordon Off-road, we have built the fastest, most elite off-road vehicles in the world. We are excited to share this technology and knowledge with consumers through our partnership with Polaris,” says Gordon.
Gordon grew up riding and racing off-road vehicles. He won the first off-road race he entered and went on to win various off-road championships. His passion for and success in off-road racing brought him to building his own trophy trucks and accessories, and creating Robby Gordon Off-Road, an aftermarket truck wheel, tire and accessory store.
Gordon’s accomplishments include three Baja 1000 Trophy Truck victories and becoming the first American to win a daily stage of the Dakar Rally, when it was a 16-day 5,700-mile race from Barcelona, Spain to Dakar, Senegal, mostly in vehicles he built himself. Polaris believes Gordon’s off-road successes and product knowledge will be invaluable in the development and promotion of their Ranger RZR side-by-side business.
“Our relationship with Gordon is unique because he’ll not only promote our product but use his off-road expertise to help create future Ranger RZR vehicles and accessories,” says Matt Homan, vice president and general manager for Polaris’ off-road division. “Coupling Gordon’s expertise in building and racing off-road vehicles, with the hottest-selling side-by-sides will ensure the RANGER RZR product line continues to be an undisputed leader both on the racing scene and in the marketplace.”