Picking out accessories for your Polaris ATV or side-by-side just got a little easier. Pure Polaris has launched a new website, which is designed to make it quick, easy and efficient for riders to find the accessories and branded apparel they want – PurePolaris.com.

With the new site riders have access to the most up-to-date lists of vehicles, making it easy to search only for accessories that fit their ride. Accessories can be found according to product type (performance, comfort, cargo, etc.) or by the vehicle model name or model year.

In addition, there are maintenance guides that will help riders care for and better understand their vehicles, and convenient links that provide access to owner’s manuals and safety and service bulletins. There are also links between Pure Polaris pages and the Polaris vehicle information pages so consumers can research a vehicle and accessories at the same time.

“Our new website gives customers what they’ve asked for: More information that’s easier to find through simple search tools,” says Scott Swenson, vice president/general manager PG&A and snowmobile division. “We also significantly enhanced the vehicle fit information to ensure it’s clear to customers which accessories fit their specific vehicles.”

New Pure Polaris website features:

• Easy Navigation & Product Searches: Customers can search for Pure Polaris products by product type, by vehicle model name or model year, or by vehicle “Family.”

• Easy to Find Vehicle Info: There are convenient links between vehicle information pages and pages featuring Pure Polaris accessories for those vehicles.

• Easy Vehicle Customization: The Polaris and Victory “Customizer” tool lets customers customize virtual 2010 and 2011 models online. The “Customizer” shows how selected accessories look installed on vehicles, and a list of the accessories can be printed and brought to a dealership.

• Parts & Maintenance: Riders will find Frequently Asked Questions about maintenance procedures, quick reference guides, and videos. There are also links to online parts catalogs, vehicle safety and service bulletins, and the Pure Polaris Oil website.

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