Discover True Personalization with Kawasaki’s New Build & Price Tool Staff
by Staff
Photo credit: Kawasaki

Kawasaki Motors Corp., U.S.A. has launched an updated online Build & Price tool for its RIDGE and RIDGE XR side x sides. Available on, this tool enables customers to interactively configure and personalize their vehicles, offering a dynamic and detailed customization process within a 3D environment.

Detailed Customization Features

The revamped Build & Price tool introduces several key features designed to enhance the customer experience. It allows users to view the vehicle models from various angles, providing both a full 360-degree exterior view and an interior view of the vehicle. This immersive approach helps customers visualize their vehicle as they add various accessories and packages. The tool is designed to be intuitive, catering to both tech-savvy users and those new to online vehicle customization, ensuring a broad appeal.

Personalization at Your Fingertips

This tool offers a variety of customization options. Customers can choose from a range of colors, wheel designs, and additional features such as upgraded seating or enhanced audio systems. Each selection is reflected in real-time within the 3D model, giving immediate visual feedback on how the choices affect the overall look and functionality of the vehicle.

Enhanced Customer Engagement and Satisfaction

Bob O’Brien, Director of Marketing at Kawasaki Motors Corp., U.S.A., emphasized the tool's role in enhancing customer engagement. He stated that this advanced technology aims to improve the overall purchasing experience by providing a detailed preview of customized vehicles, which is instrumental in helping customers make well-informed decisions.

Availability and Future Expansion

Currently, the tool is available for several models within the RIDGE series, including the RIDGE Ranch Edition, RIDGE HVAC, RIDGE Limited HVAC, and RIDGE XR HVAC. Kawasaki plans to continue expanding this tool to include additional models in the future, enhancing the range of customization options available to customers.

This development represents a significant advancement in Kawasaki's digital strategy, focusing on increasing user engagement through innovative technologies and providing an extensive range of customization options.

This article was co-written using AI and was then heavily edited and optimized by our editorial team.

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