Can-Am Sponsors BJ Baldwin

Lucas Cooney
by Lucas Cooney
BJ Baldwin Can-Am Maverick

Seven-time national off-road racing and multi-time S.C.O.R.E. champion “Ballistic” BJ Baldwin has entered a partnership with Can-Am. Baldwin and Can-Am will join forces on several fronts to promote the new 131-horsepower Can-Am Maverick X ds Turbo.

“I’m impressed by the superior performance, handling and agility of the new Maverick X ds 1000R Turbo model,” says Baldwin. “I’m really pleased to be partnering with a passionate and innovative company like BRP, a leader within its field that mirrors our commitment to performance. I’m looking forward to logging lots of seat time in the industry’s most powerful side-by-side vehicle!”

“BJ Baldwin is the epitome of a performance enthusiast and the Can-Am Maverick X ds 1000R Turbo model is the industry’s most powerful side-by-side vehicle, so this collaboration is a natural fit,” says Philippe Normand, director, Global Marketing, Can-Am Off-Road. “Baldwin’s entertaining and dynamic production will showcase the true capabilities and industry-leading appeal of the Can-Am Maverick X ds 1000R Turbo model for hard-core off-road enthusiasts.”

Lucas Cooney
Lucas Cooney

I have been working exclusively in digital media since 1997. I started out with, spending nearly nine years creating and editing content on Canada's leading sports website. I left to join VerticalScope, Inc., one of the world's largest online publishers, to start a number of powersports publications. While at VerticalScope, I've helped create and oversee content for a wide variety of different publications, including,,,,, and many more.

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