Jimmie O’Dell has been named manager of Can-Am’s burgeoning ATV racing program.

O’Dell’s duties will include developing a vision for the Can-Am program and carrying it out in partnership with the race teams, staff and racers themselves. He will work closely with BRP’s marketing, technical and engineering departments to deliver performance results aimed at promoting the Can-Am ATV brand.

“We are very excited to have Jimmie come on board to the Can-Am ATV race program,” says Denis Morin, vice president of product development for Ski-Doo and Sea-Doo. “He brings a large amount of passion for racing and has a long history of off-road experience both as a racer and employee. Jimmie is a perfect fit for us and he brings a great personal perspective to our race program.”

O’Dell began working for BRP in 2001 as a district sales manager in the southeastern United States. In 2007 he was appointed as manager of the BRP call center and also oversaw the technical publications department for all brands at BRP, Inc.

New Can-Am racing manager Jimmie O'Dell.New Can-Am racing manager Jimmie O’Dell.

“This is a great fit for me both personally and professionally,” says O’Dell. “I’m extremely excited I get back to my passion – my love for racing, and I look forward to rolling up my sleeves and immersing myself into the world of Can-Am ATV racing. I’ve already attended a few races and have been very impressed by the heart and dedication our racers and race teams bring with them to the track each weekend. I accept the responsibility of feeding that enthusiasm and making sure everyone involved in Can-Am ATV racing is equipped with the proper resources to continue our success. I like to win and I’m very optimistic that we will continue to learn and build off our successes, and I predict there will be many more victories in our future.”

O’Dell is an accomplished professional motorcycle racer and brings over 35 years of off-road racing experience to BRP. Hel played an integral part in Can-Am ATV’s involvement in GNCC racer sponsorship in 2005 and in 2006 he competed in a several GNCCs races aboard a Can-Am ATV, as well as finishing 2nd in ATV Sportsman class in the 2006 BAJA 1000 as a member of the Mike Penland team.

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