THQ announced the MX vs. ATV franchise has shipped over 10 million units to date since its debut in 2004.

The next installment in the MX vs. ATV series – MX vs. ATV Alive – was revealed during the Monster Energy AMA Supercross season opener. More information on that title will be revealed in the coming weeks.

“This record-setting milestone for the MX vs. ATV franchise is the culmination of consistently delivering genre-defining innovations and the most authentic motocross racing experience for fans worldwide,” says Michael Lustenberger, THQ Vice President, Global Brand Management. “The next iteration of MX vs. ATV will take the series to an exhilarating new level, and we are absolutely thrilled to unveil the first trailer during the 2011 Monster Energy AMA Supercross season opener.”

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