Partnership focussed on off-road vehicle product innovation
Arctic Cat has entered into an exclusive, five-year product development and marketing agreement with famed racer Robby Gordon and his newly formed SPEED RMG Partners LLC with Todd Romano.
“Our partnership aims to set new standards for product innovation and excitement in the off-road vehicle industry,” says Arctic Cat President and Chief Executive Officer Christopher Metz. “We see significant opportunities to re-imagine what’s possible and create dynamic, end-user focused new products and accessories, in line with our stated strategic growth initiatives. We believe this effort will further enhance our competitiveness and brand position. We will announce further details about this exciting collaboration at our wheeled dealer show later this month. Stay tuned.”
“We sought a partnership with a company that shared our passion for creating new markets with untapped potential,” says Gordon. “Arctic Cat’s vision complements our ideas. We are excited about what we can achieve together.”
Gordon has 30 years of experience designing and developing race machines. His racing exploits have taken him to NASCAR, IndyCar, TransAm, International Motor Sports Association (IMSA), International Race of Champions (IROC) and the Dakar Rally. Gordon has won seven international off-road class championships, two stadium series and three Baja 500s. He also created the Stadium Super Truck (SST) series.
You can expect Gordon and Arctic Cat to be working specifically on the Wildcat line. Gordon is no stranger to Sport Side-by-Sides. He partnered with Polaris in 2009 and a RZR 4 800 Robby Gordon Edition followed. Gordon also had his fingerprints on the original RZR S suspension and did some work with the Polaris Jagged X racign team. However, we did not hear much publicly about the relationship after the initial announcement.
Romano is the founder of DragonFire Racing and Finish Line Marketing. DragonFire Racing is one of the industry leaders in the Sport UTV aftermarket.
“Arctic Cat, in collaboration with Gordon and Romano’s Speed RMG Partners, plans to create the most innovative technology and products the industry has seen,” Arctic Cat says in a release.