Robby Gordon and Polaris Have Big Plans
You can expect to hear the names ‘Polaris’ and ‘Robby Gordon’ mentioned together a lot in the next few years. The Minnesota-based manufacturer has just entered a three-year agreement with the NASCAR driver and three-time Baja 1000 Trophy Truck winner.If you think Gordon won’t be doing anything other than lending his name and likeness to Polaris and smiling for a few pictures, think again. Beyond the obvious marketing opportunities, Gordon will be getting his hands dirty and working with Polaris engineers on product development, specifically on the Ranger and Ranger RZR lines.Though he’s best known for going fast and turning left on the NASCAR circuit, Gordon has more than 20 years of off-road racing experience. He races trophy trucks at Baja and Hummers at Dakar and a working relationship with Polaris makes a lot of sense.
I have been working exclusively in digital media since 1997. I started out with TSN.ca, spending nearly nine years creating and editing content on Canada's leading sports website. I left to join VerticalScope, Inc., one of the world's largest online publishers, to start a number of powersports publications. While at VerticalScope, I've helped create and oversee content for a wide variety of different publications, including ATV.com, Off-Road.com, ArcheryTalk.com, Tractor.com, RVGuide.com, and many more.
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