Polaris to Sponsor Robby Gordon Race Weekend

ATV.com Staff
by ATV.com Staff
Two tracks, two series, two states, one weekend

Robby Gordon is going to be busier than most of us this Labor Day weekend. Gordon plans to race the The Off Road Championship (TORC), at Crandon International Off-Road Raceway, in Crandon, Wis., on Sunday, September 6, and then jump on a plane and head to Atlanta Motor Speedway for the NASCAR Sprint Cup Series Labor Day Classic 500, later that night.

As part of the multi-year product development and marketing agreement Polaris and Gordon inked earlier this year, Polaris will be the primary sponsor of Gordon’s No. 007 TORC Chevy Silverado race truck for the TORC race and the primary sponsor on the No. 7 NSCS Toyota Camry, at the NASCAR Labor Day Classic 500.

“I am very excited about this new opportunity with Polaris as the primary sponsor of the TORC entry in Crandon and the NASCAR entry in Atlanta. To combine these two tracks where I historically perform well together on Labor Day weekend should make for an exciting double-header,” says Gordon.

Robby Gordon’s Polaris-sponsored Sprint Cup Series car.
Polaris will be the primary sponsor of Gordon’s TORC Chevy Silverado.

“We can not be more excited to be associated with Robby and what he is trying to accomplish in both Crandon and Atlanta,” says Craig Scanlon, director of Off-Road Vehicle sales for Polaris. “Robby has quickly become an integral part of the Polaris family and we are very proud to have him represent the more than 3,000 employees at Polaris.”

On his 20-year anniversary of his first World Championship win in the series, Gordon returns to Crandon in hopes of capturing the first cup race of the TORC season. He is still the youngest off-road racer in history to win a World Championship title and ring at Crandon.

A whirlwind of a weekend, Gordon will practice for the TORC race on Friday and Saturday morning, then fly to Atlanta after Saturday’s practice to qualify for the NASCAR Labor Day Classic, and return to Crandon on Saturday night for more prep before the race on Sunday. After the TORC race, he’ll jump back on a plane to compete in the NASCAR race on Sunday evening.

“Earlier in the year, we began our relationship working on product development with Polaris’ Side-by-Side division,” says Gordon. “To have them become more involved in our program is very exciting, especially on the Off-road racing side of things. This enables us to continue sharing information back and forth to further help with the future development on the consumer Side-by-Side products.”

This past winter, Gordon and Polaris entered into a three-year agreement that included Gordon providing insight on future products and promoting Polaris’ Ranger RZR Side-by-Sides. The agreement was unique in that Gordon would not only market Polaris product but also use his off-road expertise to help create new Polaris vehicles. It won’t be much longer when off-road enthusiasts will see the first of the units co-developed by Robby Gordon and Polaris.

“Gordon is one of the hardest-working names in racing, and his work ethic and off-road knowledge has been instrumental in the development of new Polaris products during the past seven months. We look forward to an exciting Labor Day race weekend and future product launch,” says Scanlon.

The TORC off-road race can be seen live on ABC, Sunday, September 5, from 4-5 p.m. ET. The NASCAR Sprint Cup Series Labor Day Classic 500 will air on ESPN, starting at 7 p.m. ET, Sunday night.

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