Kawasaki Teams up With "The Lone Ranger" for Marketing Campaign
Kawasaki has announced a unique tie-in with “The Lone Ranger,” a Disney/Jerry Bruckheimer Films production set for national release on July 3 that will see numerous vehicles given away to lucky fans. Kawasaki will use this new reimagining of the popular story to help carry product messages for its off-road motorcycles, four-wheel vehicles and street motorcycles.
Concentrating on a “Live the Legend” campaign line, Kawasaki’s effort is heavily oriented to video creations depicting a transition from the Gore Verbinski-directed film to scenes of modern day adventurers with the company’s Teryx4 Side x Side, KX motocross, and Ninja sportbike products. The action-oriented “Live the Legend” video appears on KawasakiTV’s YouTube channel.
Similar materials featuring the film’s stars, Johnny Depp and Armie Hammer, are also slated to appear in more than 1,000 Kawasaki dealerships around the country. Dealers will also be a core component of Kawasaki’s “Live the Legend Adventure” sweepstakes, which will invite consumers to text entries for a chance to win various products inspired by “The Lone Ranger.” The sweepstakes will also include film promotional partner, the Utah Office of Tourism.