#DoTheRideThing

The ATV Safety Institute (ASI) is bringing back its successful “Do the Ride Thing” video contest. The contest, in its second year, runs June 1 to September 6, 2011 and offers 10 prizes totaling $10,000. Students ages six to 18 may enter. The winning 30- and 60-second videos will be used as public service announcements by the ATV Safety Institute.

“What better way to motivate and inform people – especially kids and their parents – about the safe and responsible use of all-terrain vehicles than to have kids create videos that highlight one or more of the ATV Safety Institute’s Golden Rules?” says Paul Vitrano, executive vice president, ASI. “By harnessing the social networking power of YouTube, it gives kids the opportunity to ‘Do the Ride Thing’ and help other kids ride safe/ride smart.”

To enter, kids create a 30- or 60-second video/PSA, upload it to YouTube, and submit an entry form on the ASI website. For official video content requirements, contest rules and entry forms, visit http://www.atvsafety.org/ATV_PSA_Contest/.