Do the Ride Thing Contest Returns [Video]

Lucas Cooney
by Lucas Cooney

The ATV Safety Institute (ASI) is bringing back its successful “Do the Ride Thing” video contest. The contest, in its second year, runs June 1 to September 6, 2011 and offers 10 prizes totaling $10,000. Students ages six to 18 may enter. The winning 30- and 60-second videos will be used as public service announcements by the ATV Safety Institute.

“What better way to motivate and inform people – especially kids and their parents – about the safe and responsible use of all-terrain vehicles than to have kids create videos that highlight one or more of the ATV Safety Institute’s Golden Rules?” says Paul Vitrano, executive vice president, ASI. “By harnessing the social networking power of YouTube, it gives kids the opportunity to ‘Do the Ride Thing’ and help other kids ride safe/ride smart.”

To enter, kids create a 30- or 60-second video/PSA, upload it to YouTube, and submit an entry form on the ASI website. For official video content requirements, contest rules and entry forms, visit http://www.atvsafety.org/ATV_PSA_Contest/.

There will be three winners in each of the three age categories: 6-10, 11-14, and 15-18. 1st Place winners earn $1,100, 2nd Place is $800, and 3rd Place is $600. Plus, all age categories are eligible to win the $2,500 Grand Prize. The ten prizes total $10,000.

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Lucas Cooney
Lucas Cooney

I have been working exclusively in digital media since 1997. I started out with TSN.ca, spending nearly nine years creating and editing content on Canada's leading sports website. I left to join VerticalScope, Inc., one of the world's largest online publishers, to start a number of powersports publications. While at VerticalScope, I've helped create and oversee content for a wide variety of different publications, including ATV.com, Off-Road.com, ArcheryTalk.com, Tractor.com, RVGuide.com, and many more.

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