The GBC Motorsports Heartland Challenge features three different endurance races throughout the three-day gathering of ATV and UTV enthusiasts. The adult ATV Challenge features a 10-hour race in which 14 classes compete simultaneously. The winning Pro Class team will be awarded $6,000 while the Pro-Am winners will receive $3,000. Top honors in the Pro Utility Ironman class will earn the winning rider $2,500, while the Ironman class winner will get $1,500. Other class winners will be awarded $500.
The Heartland Challenge also features a four-hour Side-by-Side UTV race for adults, with $1,000 awards for each of the UTV classes.