#PolarisSales

Polaris continued its torrid sales pace in the first quarter of 2013 with net sales of $745.9 million, an increase of eleven percent from last year’s first quarter sales of $673.8 million.

“We are pleased that consumers and enthusiasts around the world continued to make Polaris their brand and product of choice during the first quarter of 2013. While Off-Road Vehicles (“ORVs”) and motorcycles faced challenging 2012 comparisons, we were again able to outpace the industry and increase market share in both product lines,” says Scott Wide, Polaris’ chairman and CEO. “Our snowmobile business also generated strong retail sales and market share growth during the first quarter.

“During the quarter, we also launched the highly anticipated Polaris Brutus and Bobcat utility vehicles, co-developed with Bobcat. We are pleased with the vehicles’ performance and the initial market reaction from dealers and customers has been positive. Shipments to both the Bobcat and Polaris’ new commercial channels will begin in April.”

Polaris Off-Road Vehicle sales are up 25 percent in the third quarter.

Every three months Polaris sends out a quarterly report on sales figures and profit margins. We’re certainly not experts in business, but it’s difficult not to notice that Polaris has been thriving in recent years while many other manufacturers continue to battle a tough economy.

Polaris has reported record third quarter sales (three months ending Sept. 30, 2011) of $729.9 million, up 26 percent from last year’s third quarter sales of $580.1 million. Through the first nine months of 2011 Polaris has totals sales of $1.87 billion. This sales growth was felt across all product lines (Off-Road, Snowmobile, On-Road, and Parts, Garmets & Accessories).

Off-Road Vehicle sales, comprised of ATVs and Ranger side-by-side vehicles, increased 25 percent year-over-year, to $486.2 million, during the third quarter 2011. According to Polaris, this increase reflects significant North American market share gains for both ATVs and side-by-side vehicles. Through the first nine months of 2011, Off-Road Vehicle sales have reached $1.36 billion.

Polaris Industries Inc. has reported incredible sales growth for the second quarter (ending June 30, 2011). Sales for the second quarter totaled a record $607.9 million, an increase of 41 percent from last year’s second quarter sales of $430.9 million.

Much of that growth came from off-road vehicle sales, which increased to 41 percent to $482.3 million from $342.1 million the previous year’s second quarter. According to Polaris, the increase reflects significant North American market share gains for both ATVs and side-by-side vehicles and increased sales in Polaris’ military and Bobcat businesses.

North American consumer unit retail sales for Polaris were up mid-teens percent from the second quarter last year, with side-by-side vehicle retail sales climbing significantly and ATV retail sales up mid-single digits percent.