Kawasaki has announced a unique tie-in with “The Lone Ranger,” a Disney/Jerry Bruckheimer Films production set for national release on July 3 that will see numerous vehicles given away to lucky fans. Kawasaki will use this new reimagining of the popular story to help carry product messages for its off-road motorcycles, four-wheel vehicles and street motorcycles.
Concentrating on a “Live the Legend” campaign line, Kawasaki’s effort is heavily oriented to video creations depicting a transition from the Gore Verbinski-directed film to scenes of modern day adventurers with the company’s Teryx4 Side x Side, KX motocross, and Ninja sportbike products. The action-oriented “Live the Legend” video appears on KawasakiTV’s YouTube channel.
Similar materials featuring the film’s stars, Johnny Depp and Armie Hammer, are also slated to appear in more than 1,000 Kawasaki dealerships around the country. Dealers will also be a core component of Kawasaki’s “Live the Legend Adventure” sweepstakes, which will invite consumers to text entries for a chance to win various products inspired by “The Lone Ranger.” The sweepstakes will also include film promotional partner, the Utah Office of Tourism.
It’s not often that a new pair of boots can lead to a free UTV, but Georgia Boot and Bobcat Company have partnered up for a contest to make that happen.
The annual Georgia Boot “Walk in Our Boots” sweepstakes will give away two Bobcat utility vehicles. Beginning in March and running through September, one Georgia Boot consumer and one sales associate at a Georgia Boot retail partner will have the chance to win a 2013 Bobcat.
In addition to the UTV, the grand prize also includes a free pair of Georgia Boots, a Comfort Core Logger t-shirt and Georgia Boot cap. The total package has an estimated value of more than $16,000.
“Georgia Boot consumers work hard in their boots on the job site, but they work just as hard at home. We thought we would offer a grand prize this year that truly helps our consumers get the job done,” says Jordan Gottke, marketing manager for Georgia Boot. “We’re excited to partner with Bobcat to show our appreciation to both our consumers and our invaluable retail sales associates across the country.”