Polaris Industries Inc. has reported incredible sales growth for the second quarter (ending June 30, 2011). Sales for the second quarter totaled a record $607.9 million, an increase of 41 percent from last year’s second quarter sales of $430.9 million.
Much of that growth came from off-road vehicle sales, which increased to 41 percent to $482.3 million from $342.1 million the previous year’s second quarter. According to Polaris, the increase reflects significant North American market share gains for both ATVs and side-by-side vehicles and increased sales in Polaris’ military and Bobcat businesses.
North American consumer unit retail sales for Polaris were up mid-teens percent from the second quarter last year, with side-by-side vehicle retail sales climbing significantly and ATV retail sales up mid-single digits percent.