#PolarisRangerXP900

While the Polaris Ranger family is best known as work-oriented, Polaris may be trying to change that view with its newest addition – the Ranger XP 900 Deluxe. With this Ranger, Polaris is hoping to appeal to consumers looking for a UTV that can work and play.

Polaris continued its torrid sales pace in the first quarter of 2013 with net sales of $745.9 million, an increase of eleven percent from last year’s first quarter sales of $673.8 million.

“We are pleased that consumers and enthusiasts around the world continued to make Polaris their brand and product of choice during the first quarter of 2013. While Off-Road Vehicles (“ORVs”) and motorcycles faced challenging 2012 comparisons, we were again able to outpace the industry and increase market share in both product lines,” says Scott Wide, Polaris’ chairman and CEO. “Our snowmobile business also generated strong retail sales and market share growth during the first quarter.

“During the quarter, we also launched the highly anticipated Polaris Brutus and Bobcat utility vehicles, co-developed with Bobcat. We are pleased with the vehicles’ performance and the initial market reaction from dealers and customers has been positive. Shipments to both the Bobcat and Polaris’ new commercial channels will begin in April.”