American Honda and TrueTimber Join Forces

ATV.com Staff
by ATV.com Staff

American Honda Motor Co., Inc., the exclusive distributor of Honda motorcycles, scooters, ATVs, and side-by-sides, announced a partnership with TrueTimber, a prominent camouflage brand. This collaboration is set to include future projects between the two companies.

The relationship between Honda and TrueTimber is not new, as they have previously worked together on specialized editions of Honda's Pioneer and Talon side-by-side models, integrating the TrueTimber Viperâ„¢ Urban Camo pattern. Additionally, TrueTimber has produced Honda-branded clothing items under a licensing agreement.


The new partnership will expand the collaboration through a co-branded marketing campaign. Honda Power Sports and Products will be granted exclusive rights to utilize TrueTimber's Atera camo pattern across Honda's product family. The pattern is scheduled to be first featured on a Honda powersports vehicle, with details to be announced at a later time.


Jeremy McGuire, Senior Manager of Customer Engagement at American Honda, expressed enthusiasm for the partnership, highlighting shared passions for outdoor recreation between the two companies. He hinted at further developments to come from this collaboration.


TrueTimber CEO Rusty Sellars also commented on the partnership, emphasizing the shared commitment to the outdoors and expressing anticipation for enhancing customer experiences through their products.


This partnership between Honda and TrueTimber demonstrates a strategic alignment between the two brands, aiming to combine their strengths in the automotive and outdoor industries. The collaboration is expected to result in new product offerings and marketing initiatives that cater to the interests and needs of outdoor enthusiasts.

ATV.com Staff
ATV.com Staff

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