Polaris Partners With Ariens Company
Polaris has announced a partnership with Ariens Company, a manufacturer of snowblowers, lawnmowers and other outdoor power equipment. In business for 80 years, Ariens sells products under Ariens, Gravely and other brands.
According to Polaris, both companies will benefit from this partnership, growing through exposure to adjacent markets while fostering innovation through shared technology and R&D investments.
“By partnering with Ariens, we bring together two leading and highly-respected companies that are well-positioned for growth,” says Scott Wine, Polaris chairman and CEO. “This partnership will enable Polaris to grow beyond our core powersports market, as we will reach new customers with innovative, relevant new products. We are looking forward to working with Ariens for many years to come.”
The partnership includes supplying Ariens with a highly differentiated work vehicle. Branded Gravely, the vehicle will have different performance and styling characteristics to meet the requirements of Gravely’s work-focused end users. And with both Polaris and Ariens investing in research and development of new technology, this partnership enables the companies to leverage information, technology and R&D investments, making innovation more efficient.
“This partnership will create an even stronger dealer network by bringing together the related categories of outdoor power sports and outdoor power equipment. Dealers for the two companies share a lot of commonality including the understanding of how to serve and service the customers in this outdoor space,” says Dan Ariens, Ariens Company president and CEO. “With Polaris’ position as the global powersports leader, we are looking forward to collaborating on projects that drive results for both companies.”
I have been working exclusively in digital media since 1997. I started out with TSN.ca, spending nearly nine years creating and editing content on Canada's leading sports website. I left to join VerticalScope, Inc., one of the world's largest online publishers, to start a number of powersports publications. While at VerticalScope, I've helped create and oversee content for a wide variety of different publications, including ATV.com, Off-Road.com, ArcheryTalk.com, Tractor.com, RVGuide.com, and many more.
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