Yamaha Website Allows Users to Customize the Wolverine
Yamaha has launched a new Wolverine R-Spec Build Your Own (BYO) website providing customers the opportunity to personalize and accessorize their vehicle online and see what it looks like before purchasing.
On YamahaWolverine.com, you’ll find more than 35 accessories for the Wolverine R-Spec, which was unveiled in January and is scheduled for production this month. Wolverines are being delivered directly to Yamaha dealers across the country throughout the spring from Yamaha’s U.S. manufacturing plant in Newnan, Ga.
“The Wolverine R-Spec was designed and engineered for extreme terrain and was purpose built for off-road enthusiasts, hunters and explorers,” says Steve Nessl, Yamaha’s ATV and SxS group marketing manager. “The combination of an all-new nimble chassis with a compact design, look and feel allows for a wide selection and multiple options for Genuine Yamaha Accessories, which are developed in tandem with the vehicle for the highest quality, durability and performance standards that Yamaha customers have come to expect.”
Future Wolverine R-Spec customers can now virtually customize their SxS via the BYO tool on the Yamaha website to get an idea for what accessories best suit their needs. The Yamaha accessories division is supporting that customization by developing and sourcing a catalog including popular products like folding windshields and wind deflectors, overfenders, cargo bed boxes, front grab bars, accessory mounting bars with spare tire mounts, and gun boot mounts that can be ordered directly from and installed by Yamaha dealers.
I have been working exclusively in digital media since 1997. I started out with TSN.ca, spending nearly nine years creating and editing content on Canada's leading sports website. I left to join VerticalScope, Inc., one of the world's largest online publishers, to start a number of powersports publications. While at VerticalScope, I've helped create and oversee content for a wide variety of different publications, including ATV.com, Off-Road.com, ArcheryTalk.com, Tractor.com, RVGuide.com, and many more.
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