Kawasaki to Give Away 820 Vehicles
In a promotion unlike anything we’ve ever seen before, Kawasaki is giving away an incredible 820 vehicles!
Kawasaki’s huge “Good Times Sales Event” promotion, which wraps up on July 31, 2011, will see each of 820 participating Kawasaki dealers give away a brand new Kawasaki Bayou 250 ATV or Ninja 250R motorcycle.
“This multi-tiered program represents one of the largest promotional outreach campaigns the company has undertaken, and the event is by far the largest vehicle giveaway in Kawasaki’s history,” says Chris Bruss, Kawasaki’s director of marketing.
National television spots have been running on ESPN/ESPN2, SPEED, Fuel TV, National Geographic TV, and History Channel, in addition to direct promotions through the company’s website, direct mail and the network of independent Kawasaki dealers.
It combines instant win opportunities for consumers, including four Grand Prize giveaways of 2011 Kawasaki Vulcan 1700 Vaquero cruisers (or a different Kawasaki vehicle of the player’s choice). Other “Good Times Sales Event” prizes include $250 off any Kawasaki vehicle over 249cc, 15 percent off any Kawasaki accessory item, or 10 percent off dealer service. Additionally, more than 115,000 certificates for free Green Day music downloads and Monster Energy Drink buy-one-get-one-free coupons will be given away.
However, as Brull pointed out, the most unique component of the promotion is the sheer number of units that will be given away through the 820 participating Kawasaki dealers, with each of them holding post-event drawings for a new 2011 Ninja 250R or a Bayou 250.
“This is a giant undertaking which will impact a lot of enthusiasts in a very positive way,” says Brull.
To participate, holders of a “Ticket to Win” distributed through direct mail, dealer contact, or requested at www.kawasaki.com/win, will need to bring their ticket to a participating local dealer to have it read by an in-store decoder which will light-up to reveal their prize. Once they have processed their Ticket to Win in-store, players may also register for that dealer’s individual 2011 Ninja 250R sportbike or Bayou 250 ATV giveaway.
The company will announce all winners in August.
I have been working exclusively in digital media since 1997. I started out with TSN.ca, spending nearly nine years creating and editing content on Canada's leading sports website. I left to join VerticalScope, Inc., one of the world's largest online publishers, to start a number of powersports publications. While at VerticalScope, I've helped create and oversee content for a wide variety of different publications, including ATV.com, Off-Road.com, ArcheryTalk.com, Tractor.com, RVGuide.com, and many more.
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