Arctic Cat Hires New VP and GM of ATV Division

Lucas Cooney
by Lucas Cooney
Tracy Crocker Arctic Cat

Arctic Cat has made a significant change to its ATV division, hiring Tracy Crocker as vice president and general manager.

Crocker will be responsible for growing the ATV/ROV business, while improving overall profitability, overseeing all product development, building and executing a global strategy, and identifying and

“Tracy possesses a broad business background, solid sales and general management experience, a strong consumer marketing background at several top-tier companies, and great relationship-building skills,” says Arctic Cat CEO, Claude Jordan. “These experiences will make him a tremendous addition to the Arctic Cat team.”

Crocker’s business background includes a variety of general management and sales and marketing assignments. In his most recent role, he served as the Senior Vice President of Ecolab’s Hospitality, Healthcare, and Commercial Markets Businesses. Prior to that role at Ecolab, he served in the roles of Senior Vice President and General Manager for Latin America and Division Vice President – Marketing.

Before joining Ecolab, Crockder worked in senior sales and operating roles at Next Generation Network, Nabisco, and Pepsi Cola Company. He began his career in sales with Proctor and Gamble.

Crocker is a graduate of the University of Iowa with a Bachelors degree in Business and Finance and earned his MBA from Pepperdine University.

Lucas Cooney
Lucas Cooney

I have been working exclusively in digital media since 1997. I started out with, spending nearly nine years creating and editing content on Canada's leading sports website. I left to join VerticalScope, Inc., one of the world's largest online publishers, to start a number of powersports publications. While at VerticalScope, I've helped create and oversee content for a wide variety of different publications, including,,,,, and many more.

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