SXSPerformance Sponsors Pure Side-X-Side Series

Lucas Cooney
by Lucas Cooney
SXSPerformance Logo

SXSPerformance is partnering up with Lou Parelta of Alta Vista Events as the presenting sponsor of the Pure Side-X-Side series. Parelta will be conducting the five-round series in the California City desert. All races are ISA sanctioned, meaning there are abundant classes for multitalented UTV drivers to enter.

Not only will SXSPerformance be the presenting sponsor of the entire series, but it will also have a contingency program set up for every race. The contingency program will award the first finisher who has a “SXSPerformance” logo on their vehicle with free entry into the next round. This contingency will be valid in both the pro and sportsman classes. In addition to this contingency program, SXSPerformance will have a completely stocked vendor booth set up at each event. The booth will be full of parts and accessories for the racer and recreationalist alike.

The Pure Side-X-Side Series will include a host of vehicle classes for every type of racer; from the novice, who just bought a stock machine, to the expert driver, who has a fully modified, race-ready Side-X-Side. The classes for the series include: Unlimited 4, Unlimited 2, Production 1000, Production 850, Production 700, and a Stock/Beginner class.

To ensure that they are even more involved in the series, SXSPerformance will be fielding its own race Side-X-Side in the Unlimited 4 class. Driven by Matt Lasher, the 1924 Monster Energy Kawasaki Teryx will be ready to take on the field of expert drivers.

The draw for starting positions for the first race and fun run will be held on April 6. The inaugural race for the 2013 season is shortly after that on April 20. For more information on the Pure Side-X-Side series, visit.

Lucas Cooney
Lucas Cooney

I have been working exclusively in digital media since 1997. I started out with, spending nearly nine years creating and editing content on Canada's leading sports website. I left to join VerticalScope, Inc., one of the world's largest online publishers, to start a number of powersports publications. While at VerticalScope, I've helped create and oversee content for a wide variety of different publications, including,,,,, and many more.

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