BRP and Mossy Oak Join Forces

Lucas Cooney
by Lucas Cooney
Can-Am Outlander Mossy Oak

BRP’s Can-Am ATVs and UTVs will be sporting new Mossy Oak camouflage this year after the two companies partnered up for a marketing agreement.

“You’d be hard-pressed to find a hunter or land owner that doesn’t own an ATV or side-by-side vehicle. These vehicles have become a necessary tool for outdoors people,” says Chris Paradise, sr. vice president and chief sales officer for Mossy Oak. “With the addition of Mossy Oak to the tough and powerful Can-Am off-road line-up, the best of concealment and performance are combined for the must-have, all-terrain vehicle.”

“The timing of our new agreement with BRP could not be more ideal given that 2015 marks the launch year for Mossy Oak’s all new Break-Up Country pattern, which will be featured on future Can-Am products. We at Mossy Oak consider this revolutionary new pattern to be our best ever and are very excited to work with BRP to bring it to life for our loyal Mossy Oak consumers,” says Ben Maki, sr. vice president and chief marketing officer for Mossy Oak.

”Hunters and outdoor enthusiasts demand the best from their ATV or side-by-side vehicle,” says Louis Lévesque, vice-president, Global Marketing and Consumer Experience for BRP. “Our agreement with Mossy Oak will strengthen BRP’s Can-Am off-road line-up offering to give owners the ultimate all-terrain vehicle.”

Lucas Cooney
Lucas Cooney

I have been working exclusively in digital media since 1997. I started out with, spending nearly nine years creating and editing content on Canada's leading sports website. I left to join VerticalScope, Inc., one of the world's largest online publishers, to start a number of powersports publications. While at VerticalScope, I've helped create and oversee content for a wide variety of different publications, including,,,,, and many more.

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