Can-Am Outlander L Wins Award for Design Excellence
BRP products were recognized with 11 design awards from four separate design organizations worldwide in 2015, including the Can-Am Outlander L ATV.
The Outlander L claimed the Red Dot Award for high design excellence. The Red Dot Design Awards is an international design competition based in Germany that receives more than 17,000 entries each year from all over the world. The Outlander L model represented BRP’s first entry into the mid-cc segment of the all-terrain vehicle category.
2015 Can-Am Outlander L 500 DPS Review“I am very proud that our products attracted the attention of so many major design organisations from all over the world, especially as we reach a new record in a single year thanks to multiple new original products across many of our brands,” says Denys Lapointe, senior vice-president, Design, Innovation and Corporate Image. “The teamwork within the Design & Innovation group and its intense collaboration with BRP’s Product Development Centre, among many others, was instrumental in achieving this milestone.”
Other BRP award winners for 2015 include the Can-Am Spyder F3 roadster, Evinrude E-TEC G2 outboard engine, and Sea-Doo SAR (Search and Rescue) model.
BRP is showing no signs of slowing down, promising new off-road models every six months for the next four years.
I have been working exclusively in digital media since 1997. I started out with TSN.ca, spending nearly nine years creating and editing content on Canada's leading sports website. I left to join VerticalScope, Inc., one of the world's largest online publishers, to start a number of powersports publications. While at VerticalScope, I've helped create and oversee content for a wide variety of different publications, including ATV.com, Off-Road.com, ArcheryTalk.com, Tractor.com, RVGuide.com, and many more.
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