Polaris Honors Landowners With 'Homestead Hero' Campaign
Polaris Off Road, a renowned pioneer in powersports and a global leader in off-road vehicles, is celebrating hardworking landowners through their innovative "Homestead Hero" campaign. Understanding that owning and maintaining land is the American dream yet can also be a time-consuming task, Polaris has sought to provide a solution that makes this job more efficient and enjoyable.
The highlight of the campaign is a competition, offering one lucky consumer the chance to win a Polaris RANGER XP 1000, the No.1 selling utility side-by-side vehicle. This customized RANGER is decked out with Polaris Engineered accessories and premium outdoor power tools, ensuring tough jobs are accomplished with ease.
To showcase the remarkable capabilities of these vehicles, Polaris has upgraded four RANGER XP 1000s with features that cater to every landowner's needs. The additions include premium outdoor power tools from Milwaukee® Tool, Rhino-Rack® storage solutions with tool attachments, and a Polaris Pro HD 4,500 lb. winch with Rapid Rope Recovery. The company aims to demonstrate that the "Homestead Hero" RANGERs are the ultimate solution for outdoor projects, enabling homeowners to get tasks done swiftly and spend more time enjoying their property.
“Polaris RANGER is the ultimate tool for landowners and with the Homestead Hero campaign, we decided to take that to a whole new level with these heavily outfitted RANGER XP 1000 machines,” said Chris Judson, Vice President, Polaris Off Road Utility. “Property owners are some of the most hardworking individuals and the Homestead Hero is our way of recognizing and celebrating their hard work, while also showcasing the extensive benefits and efficiencies that RANGER provides on your property.”
To further underscore the benefits of these vehicles, Polaris has partnered with social media influencer Bo Petterson, known for his daily “dad advice”. He will use his RANGER XP 1000 to provide tips on land management and maintenance, showcasing the versatility of the vehicle and its features. Petterson lauded the RANGER XP 1000, describing it as a "complete game changer" for his five-acre property, offering efficiency and convenience.
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