Polaris Posts Record Sales in 2011

Lucas Cooney
by Lucas Cooney
Polaris Ranger RZR 570

Apparently nobody told Polaris about the global economic crisis that’s been making headlines for the past few years. While much of the powersports industry has been reeling, Polaris keeps chugging along with record sales quarter after quarter and year after year. 2011 was certainly no different.

Not only did Polaris see record sales of $782.0 million in the fourth quarter (an increase of 26 percent over the same period in 2010), but full year sales were a record $2.657 billion, a staggering 33 percent increase over an already successful 2010.

While Polaris saw sales increases across its entire product lineup (Off-Road, Snowmobile, Motorcycle, and Parts, Garments & Accessories), it is the Off-Road lineup that makes up the lion’s share of sales. In the fourth quarter Polaris’ Off-Road Vehicles accounted for $465.7 million in sales, up from $394.5 million in 2010. Year-end Off-Road sales reached $1.822 billion, up from $1.376 billion in 2010.

“Our record fourth quarter results were a fitting ending to a year in which we generated record annual sales and earnings and significantly exceeded our initial expectations,” says Polaris CEO, Scott Wine. “Specifically, during the year we furthered our leading market share position in off-road vehicles while continuing to gain market share in motorcycles and snowmobiles. Moreover, we introduced over 20 new vehicles, including award-winning products like the Ranger RZR 570 value recreational off-road vehicle, the 800 Pro-RMK snowmobile, and the Victory Cross Country Tour motorcycle.

“Building on our surging core businesses, our military and Bobcat adjacencies continue to gain momentum, and we have made considerable progress in expanding our international presence with increased sales in Europe, China, and India. Lastly, we added to our small electric vehicle portfolio with the acquisition of Global Electric Motorcars (GEM) and Goupil Industrie SA, which expands our ability to compete in this fragmented, fast-growing $4 billion market.”

As for 2012, Polaris doesn’t plan on slowing down. Wine says the company anticipates further growth and market share gains.

Lucas Cooney
Lucas Cooney

I have been working exclusively in digital media since 1997. I started out with TSN.ca, spending nearly nine years creating and editing content on Canada's leading sports website. I left to join VerticalScope, Inc., one of the world's largest online publishers, to start a number of powersports publications. While at VerticalScope, I've helped create and oversee content for a wide variety of different publications, including ATV.com, Off-Road.com, ArcheryTalk.com, Tractor.com, RVGuide.com, and many more.

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