Polaris Named Founding Partner of Minnesota Vikings Stadium

Lucas Cooney
by Lucas Cooney
Vikings-customized Polaris RZR donated to benefit United Way

Polaris Industries Inc. has joined forces with the National Football League’s Minnesota Vikings, becoming a founding partner of U.S. Bank Stadium and an official partner of the team.

“As a Minnesota-born company, Polaris is thrilled to partner with the Vikings and support the new stadium. On Sundays during the football season, if our customers aren’t out riding, they’re likely cheering on the Vikings. Vikings fans are our current and future customers – and we share a passion for sports and the outdoors. We look forward to exposing even more Vikings fans to Polaris off-road vehicles, motorcycles, snowmobiles and work vehicles through our partnership,” said Scott Wine, Polaris Chairman & CEO.

Polaris’ lineup of powersports, motorcycles, utility and work vehicles will be featured in and around U.S. Bank Stadium on Vikings game days. Polaris is also exploring game-day features for fans, such as chauffeur services from tailgates to the stadium.

To kick off the partnership, Polaris is giving away a limited-edition Vikings RZR 1000 to benefit the United Way, a long-time philanthropy partner of Polaris and the Vikings. Anyone who goes to www.gtcuw.org/polaris between today and Dec. 1 and makes a donation or pledges to volunteer will be entered to win (subject to applicable rules).

“With Polaris’ strong reputation as a vibrant Minnesota brand and their significant community presence, this partnership was a natural fit,” said Mark Wilf, Vikings Owner/President. “Not only will Polaris enhance the game experience for fans, we will also collaborate on community outreach efforts, including two offseason Vikings Children’s Fund events. We look forward to working together both to create exciting opportunities for Vikings fans and to have a positive impact throughout Minnesota.”

Founding Partners of U.S. Bank Stadium will have branding positions within the venue that will serve as the Minnesota Vikings home beginning in 2016. To date, the following Founding Partners have been announced:

  • MillerCoors
  • Hy-Vee
  • Land O’Lakes
  • CenturyLink
  • Polaris
Lucas Cooney
Lucas Cooney

I have been working exclusively in digital media since 1997. I started out with TSN.ca, spending nearly nine years creating and editing content on Canada's leading sports website. I left to join VerticalScope, Inc., one of the world's largest online publishers, to start a number of powersports publications. While at VerticalScope, I've helped create and oversee content for a wide variety of different publications, including ATV.com, Off-Road.com, ArcheryTalk.com, Tractor.com, RVGuide.com, and many more.

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